CSA Research recently published the article “Reflecting on 2024: Successes and Areas for Adjustments—Insights from CEOs.” It presents viewpoints of CEOs of language service providers on the industry’s rapid transformation in 2024, driven by advancements in AI.
According to these CEOs, the need to balance innovation with ethical considerations and human oversight is paramount. While AI has streamlined processes and expanded service offerings, quality and trust are core aspects of the language business. Looking ahead to 2025, the industry is focused on integrating AI responsibly, enhancing expertise, and adapting to changing market demands.
MediaLocate CEO Stephan Lins’ Perspective
Stephan Lins emphasizes the value of adaptability and being tech-agnostic in the AI era. With impressive AI technologies constantly being released to the market, LSPs and their clients need to be flexible to thrive in this evolving landscape. Stephan’s contribution to the CSA Research article is below.
“Last year, the conversation was all about AI replacing traditional translation and localization roles. This year? AI is coming for AI. The real battle isn’t just about adopting AI—it’s about which AI survives. OpenAI’s ChatGPT, Google DeepMind’s Gemini, and Meta’s LLaMA may have just met their match with DeepSeek’s R1… and there’s no telling what’s next. Is AI outpacing itself before we’ve even fully adapted?
New AI platforms, tools, and features are emerging at breakneck speed, tempting companies to go all in. But jumping in too soon can lead to costly dependencies on technology that may be outmaneuvered before it delivers real value. So how can LSPs and buyers harness AI’s potential while avoiding the trap of technology lock-in?
At MediaLocate, we stay ahead by being tech-agnostic. We integrate multiple technologies, develop custom automation features tailored to real-world needs, and leverage both in-house expertise and partnerships with top-tier providers. This keeps us—and our clients—agile, able to scale, and cost-efficient in a rapidly shifting AI landscape. Adaptability is the key to longevity, and in the race of AI vs. AI, flexibility wins.”” – Stephan Lins, CEO of MediaLocate.
Conclusion
The CSA Research report “Reflecting on 2024: Successes and Areas for Adjustments—Insights from CEOs“ provides an insightful look at how LSPs are adapting to new technologies and evolving demands. Stephan Lins’s contribution emphasizes MediaLocate’s commitment to leveraging AI to enhance service quality while remaining tech-agnostic and client focused. By staying at the forefront and remaining flexible, MediaLocate begins 2025 as an industry leader in the new era.
