How Do You Tune A Fish?

Localizing for the Monterey Bay Aquarium

Translating for informal science centers, be it texts for exhibits or video scripts for visitor tours, poses a special challenge. Not only must the message be localized to a specific geographic region, but it must also be targeted to a very diverse audience, often with different educational backgrounds and reading levels.

The Monterey Bay Aquarium has always excelled when it comes to designing inclusive environments and experiences for English Language Learners (ELL). MediaLocate has been translating and interpreting for the Monterey Bay Aquarium for a number of years and recently we were asked to assist with a presentation for a workshop at the ASTC (Association for Science and Technology Centers) in Tampa, Florida. We were asked about our perspectives on the following questions:

What is the most exciting aspect of embarking on a translation journey with an informal science center?
What are the three most important things an informal science center needs to know before they reach out to a translation company?
Which questions should a translation provider be asking informal science centers to gain a better understanding of their goals for designing experiences for English Language Learners?

So we put together a short video to help answer these questions and thought, “Why not share it with our general audience as well?” Enjoy our short clip with tips for translating for informal science centers.

By the way, not only does MediaLocate localize rich media presentations and promotional videos; we also create them for our clients. To inquire about our Content Creation services, call us at 1-800-776-0857 or email us at [email protected].